The 2021 Summer Women's Brand Fashion Show video released by luxury brand Saint Laurent was found to have exceeded 100 million views thanks to its global Ambassador BlackPink Rose.
According to the fashion industry, Saint Laurent announced on the 20th that the total number of SNS views for the 2021 Summer Women's Brand Fashion Show Video (WOMEN'S SUMMER 21) exceeded 120.8 million.
The video, which is about 11 minutes long, was released on December 15 last year as a video of models walking along a bend in the middle of the desert as if walking on a runway.
The video received 27.3 million views on YouTube, 11 million views on Instagram and Facebook, and 30.6 million views on Weibo on the first day of its release.
According to Saint Laurent, the number of views exceeded 50 million in less than a day (24 hours) after the video was uploaded.
What's interesting is that the reason for the surge in the number of views of the video is because of Rosé of Saint Laurent's Global Ambassador BlackPink. In June last year, Rose was selected as a global ambassador and advertising model for Saint Laurent.
Rose is the first Korean to become a Saint Laurent model. Because of this, Rose's real name combined with Saint Laurent was also nicknamed "Chaeng Laurent."
On the day the video was released, Rosé posted a link to a fashion show video with a message "Go watch it with me" on her Instagram story. Rose has 34.7 million followers on Instagram.
In an interview with major fashion foreign media, a Saint Laurent official said, "The fashion show video itself could have attracted people's popularity, but Rose definitely contributed a lot." "I look forward to collaborating with Rosé in the future," he added, expressing his affection for the K-pop star, who is greatly loved around the world.
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