As a result of big data analysis in July 2020, boy group brand reputation was analyzed in order of 1st place BTS, 2nd place SEVENTEEN and 3rd place EXO.
The Korea Business Reputation Research Institute analyzed 48,283,289 boy group brand big data measured from June 9, 2020 to July 10, 2020 through consumer behavior analysis. The participation index, media index, communication index, community index for boy group brands Was measured. Compared to 45,754,990 brand big data in June, it increased by 5.53%.
The brand reputation index is an index created through analysis of brand big data by finding that consumers' online habits have a great influence on brand consumption. The boy group brand reputation analysis can measure the positive evaluation of the boy group, media interest, and consumer interest and traffic. A brand monitor analysis of 100 brand reputation editors was also included.
Top 15 boy band brand reputation rankings for July 2020 are BTS, Seventeen, EXO, NCT, ASTRO, ONF, NU'EST, Super Junior, SF9, SHINee, Golden Child, WINNER, TOMORROW X TOGETHER, STRAY KIDS, THE BOYZ, MONSTA X, AB6IX.
The 1st, BTS brand was analyzed as brand reputation index 9,596,339 as participation index 2,112,880 media index 2,926,848 communication index 2,311,308 community index 2,245,304. Compared to the brand reputation index of 8,562,921 in June, it rose by 12.07%.
2nd place, Seventeen Brands became participation index 730,136 Media index 1,335,040 Communication index 815,733 Community index 777,160 The reputation index was analyzed to be 3,658,069. Compared with the brand reputation index of 2,132,681 in June, it rose by 71.52%.
3rd place, EXO brands participated 212,344 media index 802,048 communication index 954,974 community index 555,996, brand reputation index 2,525,362 Was analyzed. Compared to the brand reputation index of 2,611,909 in June, it fell 3.31%.
4th place, NCT Brands participated in the index 117,744 Media index 599,808 As the index became 648,812 and the community index became 716,058, the brand reputation index was analyzed to be 2,082,422. Compared to the brand reputation index of 2,674,099 in June, it fell 22.13%.
5th place, Astro brand was analyzed as brand reputation index 1,897,804 as participation index 115,720 media index 518,144 communication index 649,543 community index 614,397. Compared with the brand reputation index of 1,312,385 in June, it rose 44.61%.
Koo Chang-hwan, director of the Korea Institute for Corporate Reputation, said, "As a result of big data analysis in July 2020, the BTS brand topped the list. The boy group brand category rose 5.53 percent compared to 45,754,990 brand big data in June. The detailed analysis shows a 14.66 percent drop in brand consumption, a 3.37 percent fall in brand issues, a 4.74 percent rise in brand communication, and a 39.99 percent rise in brand proliferation."
Following, "Boy Group Brand Reputation, the BTS brand that ranked No. 1 in big data analysis in July 2020" was highly analyzed in the link analysis, "Record, break through, participate." In keyword analysis, "Billboard, YouTube, album" In the analysis of the positive ratio, the positive ratio was analyzed to be 80.13%. Looking at the detailed analysis of BTS brand, brand consumption fell by 15.38%, brand issue increased by 25.46%, brand communication increased by 21.45%, and brand spread increased by 22.69%." Said brand big data analysis.
The Korean Corporate Reputation Research Institute measures the reputation index of domestic brands every month and announces the change in the brand reputation index. The Boy Group's brand reputation index is the result of brand big data analysis from June 9, 2020 to July 10, 2020.
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