According to K-pop radar, which counts the indicators of fandom on social media such as YouTube and Twitter, BTS is showing off its presence on YouTube (2nd), Twitter and Facebook (1st place, respectively). Twitter has 27.07 million subscribers and Facebook has 11,753,000 subscribers. The YouTube channel has 32.5 million subscribers.
As is well known, it confirms that BTS' global popularity has been strengthened based on SNS. Fans are also sharing 'everything' of BTS using SNS. In August of last year, experts from various countries gathered to discuss the global cultural phenomena created by BTS. In the 'BTS Insight Forum,' Lee Ji-haeng, a lecturer at Chung-Ang University, said, "The fans promoted BTS by actively engaging in social media such as Twitter and radio." said.
Based on this strength, BTS has topped the U.S. Billboard album's main chart "Billboard 200" four times, from "LOVE YOURSELF BTS Tear" in June 2018 to "MAP OF THE SOUL:7" in February this year.
BLACKPINK had 964,000 subscribers on Twitter (78th) and 600 subscribers on Facebook (8th). It has yet to reach the social networking site power of BTS. Instead, it jumped over BTS on its YouTube channel. It proudly topped the list with 41.3 million subscribers. According to the U.S. Billboard, it is the result of connecting Justin Bieber, Marshmallow, Ed Sheeran, Eminem and Ariana Grande.
Above all, the power of BlackPink can be confirmed by YouTube music video hits. According to K-pop radar, the music video for “How You Like That,” released on the 26th of last month, is the number one K-Pop artist with a cumulative 271.97 million views as of the afternoon of the 13th. They also included 'How You Like Like'(1st) in the weekly rankings from June 28th to the 4th of this month,'Kill This Love' (3rd),'Dududududu' (4th), ' Boombaya' (9th) and all four songs.
The Korea Creative Content Agency announced that from July 2018 to June of last year, YouTube views of K-Pop artists were counted and said, "Only 10.1% of them occurred in Korea." It is a demonstration of the global power of BLACKPINK's music video. This led to the best performance of the K-pop girl group, ranked 33rd in the'Hot 100' billboard single main chart of “How You Like Like That,” armed with modern and sophisticated sensibility and style.
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