EXO Kai and Hyundai Motor Company...New Concept Virtual Showcase in November

EXO Kai and New Car will meet to present a new showcase.

The new concept virtual showcase "Beyond DRIVE," a collaboration between SM Entertainment and Hyundai Motor, will be unveiled at 10 p.m. on Nov. 1. It is a new concept Virtual Showcase that announces the release of "The All-New Tucson" and is available on the Hyundai Worldwide YouTube channel.

Beyond DRIVE is a new type of non-face-to-face performance that combines the world's first online-only concert "Beyond LIVE" with a new car announcement event, and is expected to increase viewers' immersion like a musical by adding storytelling elements to a different format that combines state-of-the-art augmented reality (AR) and extended reality (XR).

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