BTS Pop-up store, what new product?

BTS Pop-up store "BTS POP-UP: MAP OF THE SOUL" was newly opened in Japan, parts of Asia, and Europe on the 14th, and began to expand globally.

Big Hit Entertainment opened "BTS POP-UP: MAP OF THE SOUL" in Korea and the U.S. last month, and began operations in Japan and parts of Asia (Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam) and Europe. In Tokyo and Singapore, an offline showcase (BTS POP-UP Showcase) will be held, just like in Seoul. Big Hit, which opened offline pop-up stores in Korea, Japan and Mexico last year, has expanded its reach to global regions and online markets this year.

 

The BTS pop-up store "BTS POP-UP: MAP OF THE SOUL," which opened first in Korea and the U.S. on the 23rd of last month, is receiving much love by introducing lifestyle products in various categories using artists and music IPs. At the pop-up store, fashion products with song themes such as "Black Swan" and "ON," and household items such as tumblers using the BTS logo are gaining huge popularity. 

 

The partnership pop-up store "BTS POP-UP: SPACE OF BTS" will provide not only product sales space, but also a signature space decorated with purple-themed "I PURPLE U" photo zone and BTS character "TinyTAN," while in Korea, a space characterized by different members' Thai characters will be created depending on the region being opened. More practical household items and basic fashion items, including new products that were not released at the BTS POP-UP: MAP OF THE SOUL, will be introduced, as well as new products with the themes of BTS's flagship songs "DNA," "MIC Drop," "IDOL," and "Boy With Luv."

 

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