The first batch of limited edition goods released by Lotte Chilsung Beverage in partnership with BTS was sold out in 10 minutes.
To mark the 70th anniversary of the launch of Chilsung Cider, Lotte Chilsung Beverage will launch a second round of sales by releasing the "Chilseong Cider X BTS miniature set," which collaborated with global artist BTS, a Chilsung Cider model, as its third goods. The goods consist of a variety of products, including perfumes, magnet opener and daily calendar.
Chilsung Cider X BTS miniature set is a product that boldly applied purple to the vintage miniature set, which was hugely popular in the first round of goods sales. A cute 150ml bottle of Chilsung Cider is placed in a multi-box with the BTS logo, and a group photo of BTS is attached to the back of the box to increase the value of the collection. Miniature sets are limited to three sets. The first sale, which took place on the 18th, was sold out in 10 minutes, with the second being sold on November 27 and the third being sold on December 3.
Lotte Chilsung Beverage Co. also introduced the Peach Edition, a new flavor of its perfume "Eau de Chilsung," which sold out in 30 hours in the second round of goods sales. Under the motif of "Chilseong cider peach," which was released in May, the perfume has a soft and sweet peach scent in Chilsung cider's freshness. The limited-edition goods are available on the Chilsung Mall, 29CM and Ten By Ten sites and at convenience stores.
An official of Lotte Chilsung Beverage said, "The third limited edition goods, which celebrate the 70th anniversary of Chilsung Cider, will be composed of Chilsung Cider X BTS miniature set with bold transformation, plus perfumes, opener, and calendars that add luxury and practicality, which will further stimulate consumers' desire to keep them."
Lotte Chilsung Beverage has gained popularity since March by introducing goods consisting of stationery sets, cups, badges, magnet-offers and miniatures to mark the 70th anniversary of the launch of "Chilseong Sider."
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