The secret of BTS success that is easily understood

 

1. Sincerity about music

Idols raised by large agencies usually start with music programs, radio shows, and the media as soon as they make their debut. Big Hit can't keep up with this capital power. Big agencies go with the same strategy? There's no competition in the power contest. They should avoid head-to-head confrontation and look at niche markets, the strategy that bts has set up to differentiate is sincerity about music.

 

Big Hit Raises Bts as an Artist Since the beginning of their debut, all members have participated in writing and composing songs. What they ordered here is unusual, so don't think about the public.
Tell them to do the music they want. They are telling them to do their own music with sincerity.

 

They are young and they just debuted, and even their own music would have been a bit clumsy.
However, in this period, it becomes the food to grow as a musician.
The albums at the beginning of their debut are not commercially successful. However, this strategy of authenticity for this music pays off in the invisible.

 

The famous BTS fandom, ARMY, was gathering.

 

2. Youtube

Overseas fans, it was much easier to become a fan on YouTube. BTS released daily life, communication, and practice videos even during the off-season. In addition, global fandom voluntarily produces, shares, and discusses content.
The whole BTS album is a worldview. It's connected, so it has a lot of depth when you're a fan. 

After getting interested in their colorful looks, they empathize with the characters that contain the members' humane aspects, pure personality, and attitudes toward life. This quality communication creates a strong bond.

 

BTS communicates with ARMY with a new technology called YouTube and succeeds based on the enthusiastic support of ARMY on YouTube.
With ARMY's firepower, BTS has repeatedly turned to YouTube popular videos and Billboard charts.
It's starting to catch the public eye. In response, they released a popular record and created a synergy effect.

3. Messages of BTS

The socially disadvantaged live with a sense of alienation and scar in their hearts.
BTS's music takes care of these people, and they say it's okay as it is. 
BTS tell them to accept and love themselves. A warm word is really precious when you are locked up in a time when your life is hard. This healing song, in which a minority in the United States responded, will soon be shared by more and more people.

 

The inferiority complex is not unique to the weak. In the eyes of others, people who have enough are not free from inferiority complex. This is where the demands of the times arise. Anyone who wants to be comforted by the sense of alienation as an underdog can sympathize with BTS's music.

 

In response, Bang Si-hyuk said, "It was a message to the minority, but it was a universal message that went through the times." Even with the same consolation, BTS' words weighed differently. There was a sense of homogeneity coming from the same identity as me. BTS was also greatly discriminated against due to underdog and gained hope and courage by watching BTS overcome such discrimination. The contents of BTS gave an echo to meet the needs of the times.

 

It seems very inspiring to see BTS in the same time period. I hope BTS and ARMY will be full of happiness on their way.

 

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