BTS's rise to the top of Billboard's Hot 100 is drawing more attention because it is actually an achievement made without promoting local radio broadcasts.
It's because of the formation of a powerful fandom in the U.S., how big is it?
There are also fans who have been wait for a week to watch BTS perform. Everywhere there was a BTS stage, this scene was unfolded, and some responded, "It's the first time I've had a fandom like this since the Beatles."
According to YouTube user analysis data last year, BTS' fandom is the most powerful in the United States.
Not just a follower, but a strong supporter of the group's goals together.
This kind of fandom was a big boost for BTS to rank No. 1 in Billboard singles this time without a radio broadcast.
When BTS' Korean song topped the list, foreign fans posted the phrase "Music transcends language" on SNS to honor its meaning.
This loyalty has also led to album sales.
While CD sales are decreasing in the U.S. music market, selling 242,000 copies without a bundle that sells products together proves strong fandom.
As overseas fandom continues to grow with a series of top Billboard hits, chances are growing that BTS will set more records in the future.
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