BLACKPINK's "PLAYING WITH FIRE" MV, 6th 600 million views...First K-pop girl group

The music video of the group BLACKPINK's "Playing With Fire" has surpassed 600 million views on YouTube. 

According to YG Entertainment on the 28th, the music video for "Playing With Fire" exceeded 600 million YouTube views at 3:05 p.m. on the same day.

BLACKPINK now has more than 600 million music videos in addition to "DDU-DU DDU-DU" (1.4 billion views), "KILL THIS LOVE" (1.1 billion views), "BOOMBAYA" (1 billion views), "Like the Last" and "How You Like That" (700 million views).

This is the highest record for a K-pop girl group. BLACKPINK's "Whistle" and Jennie's "SOLO" are also close to 600 million views, so BLACKPINK's record breaking is expected to continue.

 

"Playing With Fire" is one of the double titles of BLACKPINK's second digital single "SQUARE TWO". It is constantly loved for its lyrics that compare the heart of a girl who suddenly fell in love with a firework and for its tropical house genre.

The music video captured the hearts of fans around the world by capturing BLACKPINK's girl crush charm with its colorful concept. The members' powerful yet charismatic dance line and charming facial expressions were evaluated as impressive.

BLACKPINK is continuing its unrivaled record run by breaking K-pop's highest ranking in overseas music markets such as the U.S. Billboard and the U.K.'s official charts. In particular, YouTube has an overwhelming presence that has led to a change in the global mainstream pop market.

BLACKPINK's YouTube channel, which has produced a total of 25 million views, including three music videos with more than 1 billion views, has attracted 23 million subscribers in the past year. Currently, the number of YouTube subscribers is more than 55 million, making it the second-largest artist in the world.

 

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