FILA reveals BTS advertisement

FILA, a global sports brand, has joined the world's popular group BTS to cheer students for the new semester.

Wheela released an advertisement for the 2021 new semester with its brand global model BTS on the 18th. In the advertisement released, the seven BTS members gathered on the platform, the starting point of a new start, expressing excitement ahead of another leap forward.

 

BTS, who appeared wearing a Fila backpack, clothing, and shoes that each fit him, drew attention by presenting "backpack styling" for new semester as well as those who are about to start anew.

In addition to the group images released this time, additional advertising images and videos containing the sensitivity and charm of the seven BTSs will be released sequentially on Fila's official website and on Fila's official social media.

 

Fila "2021 New Semester Back To School Backpack" uses high-function fabric to maximize durability, and it is characterized by a so-called "three-high" concept, such as using antibacterial-function lining materials for hygienic use.

Fashion items for the new semester that are good to match with backpack are also outstanding. Simple-designed sweatshirts and hood T-shirts with Fila's unique Heritage, as well as performance running shoes "Wavelet Alpha Accelerator," daily jogger "Modulus," which introduced running shoes in the 1980s with Fila's own sensibility, and mid-sol reminiscent of Bumper's front nose are all-stylish.

 

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