On the 26th (local time), the team of professors Anita Elbus of Harvard Business School unveiled 'Case Study', an analysis of the big hit and BTS success factors, in the Harvard Business Review online store.
Titled "Big Hit and blockbuster band BTS: Big Hit Entertainment and Blockbuster Band BTS," the case study introduced BTS as a "true superstar with millions of fans around the world" and "seven male bands in their 20s with unprecedented success around the world, including the U.S. market," and analyzed that most of the songs are in Korean.
In the 22-page report, the research team pointed out 'K-pop's the way to create a superstar' based on the success of BTS and the big hits that supported it, and explain the history from the beginning of the big hit and BTS to the present. In particular, the research team paid attention to the training system for big hits to cultivate artists and the bold decision-making process.
Citing interviews with Chairman Bang Si-hyuk and other Big Hit officials, the research team said, "Big Hit's training program looks for the best schedule by discussing with individual trainees in the form of university classes," adding, "We are trying to find the best way between respecting autonomy and the efficiency of the system." "The training program also includes listening to music to educate students about what kind of music they like and how they can produce what they want," he said.
In addition, the research team analyzes and explains the success of BTS by Professor Anita Elbus's 'The Law of Blockbusters'. In addition, They introduced the big hit contract form 'respect artist's decision-making power' and 'K-Pop fan who is much more engaged and enthusiastic than other genres'.
This case study began when researchers visited Seoul in August of last year and will be used as teaching materials for the next semester's lecture by Professor Anita Elvers. Prof. Anita Elbus also offered online public lectures to fans after posting the case study announcement on SNS on the 26th of last month.
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