BLACKPINK JENNIE, new face for the "Chum-Churum"

BlackPink member Jennie will be the new face of "Chum-Churum."

Lotte Chilsung Beverage announced on the 2nd that it has selected Jennie, a member of girl group BlackPink, as its new model "Chum-Churum"

BlackPink Jennie is loved by many people for her various charms and has become an icon of the times. Last year, Jennie topped the list of girl group's personal brand reputation and was active with BlackPink's first full-length album.

In addition, it is expected to create synergy with "Chum-Churum." as it has recently heralded active activities through YouTube and others.

Meanwhile, the soju model is considered a measure of the "popular celebrity." Earlier, as models for "Chum-Churum" she had met with models representing the times such as Lee Hyo-ri, Shin Min-ah, and Suzy.

Lotte Chilsung Beverage official said, "We will soon launch a renewal advertising campaign as if it were our first time with model Jennie."

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