Black Yak selects EXO's Kai as BCC model

Black Yak announced on the 5th that it has selected EXO Kai as a model for the "BCC" collection.

After launching its first collection in the second half of last year, BCC Collection has been introducing products that have increased versatility and practicality by combining Black Yak's differentiated technology.

This year, Black Yak plans to strengthen its communication strategy that shows the possibility of expanding the BCC collection's products and climbing culture by creating various collaborative contents with newly selected model Kai.

In particular, Kai, who is showing his influence with experimental yet bold challenges to be called "World Class Performers," is expected to convey BCC's unique charm with dynamic performance and freedom.

Along with Kai's selection, Black Yak will release "BCC Backpack Line" and hold a "Kai Back Payback Event" until the 28th, where you can receive paybacks by accumulating membership points for each product when purchasing.

BCC Backpack Line, which is applied with climbing-inspired design, can be used in various ways in outdoor and daily life.

Meanwhile, Black Yak continues to communicate closely with the MZ generation by segmenting the outdoor target lifestyle by selecting IU as a brand ambassador prior to the BCC collection model Kai.

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