Global outdoor brand Black Yak has released a pictorial with model Kai of BCC Collection.
The Blackyak Climbing Crew (BCC) collection is a lifestyle wear with climbing motifs. Black Yak recently selected Kai as a model and conducted filming to convey various possibilities of BCC collection from product to style under the theme of boldness and space-crossing silhouettes beyond convention.
In the released pictorial, Kai proposed trendy styling using BCC collection products such as Anorak, which has emerged as a popular item, functional training set-up that can be dressed for various purposes, and cargo pants that are highly utilized when climbing.
In addition, the BCC Collection, which contains the dynamic performance and free-spirited youth culture of climbing crews with its unique atmosphere and pose, showed the essence of climbing motif's lifestyle fashion that crosses boundaries from indoor to natural and street sensibilities.
"We focused on showing the possibility of MZ generation young climbers who enjoy street moods to use BCC collections," a Black Yak official said. "We can refer to this pictorial with Kai's charm as a styling guide."
Meanwhile, products from Kai's BCC collection can be found in Black Yak and Musinsa online malls.
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