Korea's leading soju brand selected BLACKPINK Jennie as a model.

Lotte Chilsung Beverage will unveil its "chum-churum" ad with the group "BlackPink" Jennie on the 19th.

In the advertisement, Jenny swings against the background of the rock at the foot of Daegwallyeong. Like the first time it was renewed in January, it emphasizes the "softer but more soju-like taste."

An official at Lotte Chilsung Beverage said, "We will create synergy with Jennie," and added, "We will focus on delivering properties like 'chum-chrum' we renewed." We are planning to carry out various marketing programs.

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