Guangdong Pharmaceutical's "The Power to Start New" campaign video, which was introduced with BlackPink Jennie, is drawing attention.
Guangdong Pharmaceutical announced on the 25th that the video related to Vita 500's "The Power to Start New" campaign has exceeded 300,000 views.
Many people say they sympathize with the message to restore their daily lives and find vitality for those who are tired of the long-term Korona19 situation.
Recently, companies have often included content to overcome citizens' "corona blue" like this Vita 500 ad campaign. It contains a message of expectation and hope for recovery for those who complain of social isolation, health concerns, and vague anxiety.
"We wanted to create a story that gives new power to many people who are tired of social distancing, such as vitamin C," an official at Guangdong Pharmaceutical said.
"It seems that we are gaining sympathy to share messages of hope beyond product advertising."
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