Shinsegae Duty Free is in a very difficult position because of GOT7 Jackson.

Shinsegae Duty Free is in a difficult position. As soon as GOT7 Jackson was selected as a model, a big bad news broke out.

Earlier, Shinsegae Duty Free selected GOT7 as an advertising model and held mini concerts and fan meetings to attract domestic and foreign customers, and conducted various marketing activities such as video advertisements and production of various promotional materials.

Considering that Jackson was chosen as a model again, he has a very friendly relationship with Jackson.

The problem is that Jackson raised China's hand in the conflict between the United States and China over the human rights issue in Xinjiang Uighur Autonomous Region.

"From today, my office and Wang will stop working with the Adidas Originals brand. The national interest takes precedence over all. "Our office and Wang Jackson are firmly opposed to all the deceit and malicious acts that fabricate false rumors about China," he said.

Currently, Chinese people are angry when the U.S., Britain, and Canada announced sanctions against Chinese people for suppressing Uighur human rights. The anger has led to a boycott of Chinese fashion brands such as Nike and Adidas.

Although Shinsegae Duty Free is said to be operating for many foreigners, the company's nationality is strictly Korean, so it cannot be ruled out that there is a possibility of a big controversy over Jackson's model use.

An official at Shinsegae Duty Free said, "We have also encountered the issue and have not yet settled our company-level position."

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