Coway announced on the 12th that it has selected BTS, a group affiliated with Big Hit Entertainment, as its global brand advertising model.
Coway plans to expand its target customer base and greatly improve brand awareness and credibility in the global market, by selecting BTS, which is loved by all ages around the world and has a strong influence.
BTS serves as a representative model for Coway's corporate image, water purifier, air purifier, mattress, etc. The product advertisement video will be released through various media such as TV and SNS at the end of March.
In the future, Coway plans to expand its customer base by developing marketing communication with various digital contents through collaboration with artists from Big Hit Labels.
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