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KPOP/BTS

BTS Jimin, who can surpass his popularity?

by ♣딱히 쓸모없는 이야기★ 2021. 5. 16.

BTS Jimin proved his "brand king" power by topping the boy group's personal brand reputation for 29 consecutive months.



According to the Korea Institute of Corporate Reputation on the 15th, according to a big data analysis in May 2021, boy group's personal brand reputation followed BTS Jimin, Astro Cha Eun-woo and BTS V.



The No. 1 brand BTS JIMIN was analyzed to have a brand reputation index of 4.727,034,034 as the participation index of 1,148,663 and the media index of 1286,169 communication index of 1,041,5236. Compared to its brand reputation index of 5291,477 in April, it fell 10.67%.



Koo Chang-hwan, director of the Korea Institute for Corporate Reputation, said, "The BTS Jimin brand, which ranked No. 1 in the boy group's personal brand reputation, was high in the link analysis, and "Butter, Out of stock, ARMY" was high in the keyword analysis." 



According to analysis of positive maintenance rate, positive ratio is 81.07%. Compared to BTS Jimin brand brand brand reputation big data of 5291,477 in April 2021, it decreased by 10.67%. According to detailed analysis, brand consumption rose 18.40%, brand issues fell 20.00%, brand communication fell 136.26%, and brand spread fell 17.34%.



The Korea Institute of Corporate Reputation is measuring and presenting brand reputation index through big data reputation analysis of domestic brands. The May analysis of Boy Group's personal brand reputation was conducted through brand big data analysis from April 15, 2021 to May 15, 2021

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