Members of the group 'EXO', who celebrated their 9th year of their debut,
are sending their heyday to another level.
Exo, which debuted in 2012, became a top K-pop group by recording Million Sellers
from 1st to 5th in a row and exceeding 10 million pieces of domestic album sales in 2018,
6 years after their debut.
Starting with Xiumin in May last year, D.O. joined the army in July of the same year,
released his sixth album at the end of the same year, and Suho joined the army in May this year,
creating a "complete military white flag," which is expected to wither more than before.
But EXO and its agency SM Entertainment chose to break through.
The 'White Flag' is becoming colorless due to the active solo activities of the members.
In particular, Baekhyun is at the vanguard. Baekhyun's second mini-album,'Delight',
has recently gained popularity as it broke the record for the highest number of solo albums
ever recorded in the Gaon chart. And It topped the iTunes Top Albums chart,
ranking first among 69 regions in the world.
Not only Baekhyun. Exo's Chinese member Ray is on record streak in China
with his new solo album “Yeon (LIT)” released on the 1st.
On the 29th of last month, QQ Music, the largest music site in China,
broke through sales of 30 million yuan (about 5.23 billion won) in 7 minutes and 19 seconds,
setting the shortest record in QQ Music.
In addition, on the 30th of the same month, one day after the pre-sale,
it surpassed 40 million yuan (about 6.84 billion won),
and rose to the'Platinum Epic Album', which is given to the 40 million yuan album.
If EXO is a team that relies on a specific member, such solo activities are not possible.
It is using the time when members can't act for a while as an opportunity to increase their individual potential.
An official from the music industry said,
"The active activities of these EXO members will reduce the concern
that they will not be able to be used after 'the military white flag period',
and raise expectations for synergies in the future."
In addition, there is an expectation that junior idol groups
who are about to join the military may be an indicator of the future.
The male idol group sees seven or eight years before military service as a prime of activity,
But EXO members are showing a blueprint.
An official from an agency that manages an idol group for the 5th year said,
"If you use the'Complete Army White Flag' as a period of recognition for your existence as a solo,
apart from group activities like EXO members, you can create another opportunity.
"There are some idols who have already decided on the time of military service
and are already planning their activities," he said.
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