BLACKPINK, BTS, environmental and human rights voices
K-pop idols, whose political and social voices were implicitly taboo, began to speak out. The industry analyzes that the MZ generation, which is sensitive to environmental, racial, and gender issues, has emerged as a major fan base of K-pop, enabling such changes. It is part of the environmental, social, and governance (ESG) management that entertainment companies implement for them. YG Entertai..