Boy Group's Brand Reputation In June 2020,
the big data analysis result was analyzed in the order of 1st BTS 2nd NCT 3rd EXO.
The Korea Research Institute for Corporate Reputation measured 45,754,990
boy group brand big data from May 12, 2020 to June 12, 2020 through consumer behavior analysis,
and measured the participation index, media index, communication index, and community index for boy
group brands. Compared to 42,574,497 brand big data in May, it decreased by 7.47%.
Boy Group's 30th place for brand reputation in June 2020 is BTS, NCT, EXO, ONF, Seventeen,
TXT, B2B, WINNER, MONSTA X, NU'EST, Super Junior, Astro, The Boyz,
VIXX, SHINee, Big Bang, AB6IX, Infinite, Pentagon, VERIVERY, 2PM, Bigton, TVXQ, Golden Child,
SF9, GOT7, ONEUS, HotShot, Blockby, and Stray Kids.
The 1st place, BTS brand was analyzed as brand reputation index 8,562,921
with participation index 2,496,912 media index 2,332,864
communication index 1,903,059 community index 1,830,086.
Compared to the brand reputation index of 8,802,820 in May, it fell 2.73%.
2nd place, NCT brand was analyzed with a participation index of 177,712
Communication Index of 648,882 and a brand reputation index of 2,674,08.
Compared with the brand reputation index of 2,278,239 in May, it rose 17.38%.
3rd place, EXO brands participated in the 246,224 media index 868,864
communication index 1,038,574 community index 458,247,
and the brand reputation index 2,611,909 Was analyzed.
Compared to the brand reputation index of 2,748,905 in May, it fell 4.98%.
The 4th place, ONF brand was analyzed as brand reputation index 2,363,168
with participation index 568,920 media index 826,112 communication index 457,248
community index 510,887.
Compared to the brand reputation index of 136,054 in May, it surged 1,636.93%.
5th place, Seventeen Brands became Participation Index 406,824 Media Index 561,664
Communication Index 771,766 Community Index 392,427
The reputation index was analyzed to be 2,132,681.
Compared with the brand reputation index of 1,628,945 in May, it rose by 30.92%.
Director of the Korea Enterprise Reputation Institute, said,
"The big data analysis of boy band brand reputation in June 2020 showed that
BTS brand topped the list. The number of boy band brand categories decreased by 7.47%
compared to 42,574,497 brand big data in May. According to detailed analysis,
brand consumption rose 22.60%, brand issues rose 13.54%,
brand communication fell 14.21%, and brand spread increased 18.56%."
Following, "Boy Group Brand Reputation," the BTS brand that ranked No. 1
in big data analysis in June 2020, was highly analyzed in the link analysis,
"congratulate, apologize, donate." In keyword analysis, "Billboard, YouTube, 7th anniversary"
In the positive ratio analysis, the positive ratio was analyzed to be 69.05%,
and a detailed analysis of BTS's brand consumption fell 1.08%, brand issues fell 28.91%,
brand communication fell 19.58%, and brand spread fell 12.96%. "I analyzed the brand big data.
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